As a lifelong butter lover, this is the moment I have been waiting for. Not since 2021 have we received a yellow Color of the Year from Pantone; the 2024 Color of the Year was Peach Fuzz, and, before that, Viva Magenta, which was preceded by Very Peri, and before that a rare dual color launch of Ultimate Grey and a rather brilliant, primary yellow (!) color called “Illuminating.” But 2025’s yellow is gentler, softer, creamier… fattier, and more decadent.
Aesthetically, butter yellow appeals to us for its evocation of warmth and friendliness, and studies show that shades of yellow in general tend to elicit positive emotional responses from viewers. In home decor, it brings a blend of cheery, optimistic, and nostalgic energy into a space; in fashion, it can lean into a delicate spring palette that says, “I’m not walking on sunshine; I am sunshine.”
So, how can you bring a bit of the butter yellow trend into your life? You can go the subtle route, and find some butter-hued accoutrements and apparel just in time for spring. You can also ask yourself the question, “What would Jeremy Scott wear?” and find that the answer is (hypothetically) this glittering butter purse that is shaped like a stick of Land O’Lakes. Personally, I will be taking this opportunity to pay homage to butter in general, whether that means wearing a gold butter-shaped pendant or making a pilgrimage to La Maison du Beurre Bordier.
Below, I’ve rounded up the cream-of-the-butter-yellow crop in butter-inspired home, kitchen, and style pieces.
