HVS Market Report: Houston Hotel Submarket Performance: Nominal Gains and Real&Dollar Context & By Bunmi Oyinloye

Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather&related displacement, inflation&adjusted levels show that real&dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.