Back in April, entrepreneur Shirley Vernae Williams, 39, went viral on TikTok after revealing that she had spent $10,000 (approx £7,400) on a dating coach to enhance her love life. “The total amount I spent on a dating coach in the end was $12,000 (around £9000). I started with a program called ‘Get Your Guy’, which helped me get clear on my patterns, rewire how I date, and build a stronger relationship with myself,” she said to Unbothered. A few months later, Williams, based in New York, joined another program called ‘Get Your Ring’, which comprised a more intimate group container that was focused on partnership. Between those two programs, Williams had personalised coaching, voice note access, and real-time support — all of which she hoped would enhance her dating life.
