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Rendering of Lobby at PUBLIC West Hollywood, – Image Credit Ian Schrager Company
Ian Schrager Company and Highgate have entered into a joint venture to expand the PUBLIC hotel brand into new markets worldwide.
Ian Schrager Company and Highgate announced a joint venture to expand the PUBLIC hotel brand into additional markets globally. According to the announcement, Highgate will operate and manage PUBLIC hotels in collaboration with Ian Schrager, who will retain full creative authority, vision, and brand stewardship.
The partnership is structured to combine Highgate’s management and operational expertise with Schrager’s creative direction for the PUBLIC brand. Highgate manages a portfolio of hotels with over 80,000 keys across North America, the Caribbean, Latin America, and Europe.
The companies stated that the joint venture is intended to facilitate the next phase of growth for the PUBLIC brand. The announcement did not specify the number of new properties, locations, or a detailed timeline for the expansion.
The announcement also referenced a forthcoming food-and-beverage collaboration at PUBLIC New York, to be announced later this year. In addition, PUBLIC West Hollywood is planned to open in the Spring. According to the statement, guestrooms at PUBLIC West Hollywood will be designed to serve multiple functions, including use as private screening rooms.
No further details regarding ownership structure, investment amounts, or additional markets were provided in the announcement. The companies did not disclose specific terms of the partnership or financial arrangements.
The joint venture is intended to support the global expansion of the PUBLIC brand, with Highgate responsible for hotel operations and management, and Ian Schrager Company overseeing creative direction and brand development. Further updates on new property openings and collaborations are expected to be announced by the companies.
