If AI is Planning the Trip, Will It Find Your Hotel?

In addition to traditional SEO efforts, the increased use of AI for travel planning requires hotels to implement new strategies like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure their property appears in the AI summaries and snippets potential guests are using to make their booking decisions.

Our Immediate Series offers hoteliers practical tips for integrating GEO and AEO strategies into your SEO framework, including content tone and formatting, schema markup guidelines, how to align content personalization with contextual search, and more.

Why this matters now

While SEO isn’t disappearing, the impact of AI on traditional search cannot be overstated. Hotels that fail to optimize for AI will end up losing bookings to competitors and OTAs who are already updating their websites with these challenges in mind. With our Intermediate Series, you’ll learn the specific actions you need to take in order to increase search visibility, capture guest interest, and drive direct bookings in the year ahead.

Get started today

Staying competitive in this evolving search landscape requires to hotels adopt a tactical framework that balances the needs of your guests with how AI search models evaluate information. From content formatting and experience-focused signals to proven methods that heighten visibility, our experts are ready to help you implement the strategies that will keep your web presence future-proof in 2026.

Download the 3 guides and step into the future of hotel marketing.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.