IHG Hotels & Resorts Introduces LINE MiniApp in Japan for Hotel Bookings

IHG Hotels & Resorts has launched a LINE MiniApp in Japan, enabling users to book hotels and access IHG One Rewards through the LINE platform.

IHG Hotels & Resorts has introduced a new LINE MiniApp in Japan, allowing users to book hotel stays and access IHG One Rewards directly through the LINE app. LINE is a widely used communication platform in Asia, with significant market penetration in Japan, where it is used by over 90% of individuals aged 13 to 79.

The new MiniApp enables users to search and book from more than 6,600 IHG hotels worldwide. Additionally, users can register for the IHG One Rewards program with a single click using their LINE credentials. The app also allows users to access their IHG One Rewards account details, check membership status, and track and redeem points without leaving the LINE app. Furthermore, the MiniApp integrates partner point programs, enabling users to manage and use points from partners such as Rakuten Points and ANA Mileage Club.

The launch of the LINE MiniApp is part of IHG’s ongoing digital innovation efforts to provide integrated access to hotel bookings and rewards program features. The MiniApp also includes a series of limited-edition LINE stickers available for download until August 25.

In April 2024, IHG enhanced its official LINE account, which has led to significant subscriber growth. As of July 2025, the account has over 1.4 million followers. IHG continues to invest in technology and customer-centric solutions to meet the evolving needs of travelers.