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Ruby Guest Room – Image Credit IHG Hotels & Resorts
IHG Hotels & Resorts has announced the introduction of its Ruby brand to the U.S. market, with a focus on urban micro-segment growth.
IHG Hotels & Resorts has announced plans to introduce its Ruby brand to the United States, marking the brand’s entry into the U.S. urban micro-segment. Ruby, which was acquired by IHG earlier this year, will focus on major U.S. city centers, offering a new option for travelers seeking cost-effective and stylish accommodations.
Ruby was founded in Germany in 2013 and currently operates 34 hotels, either open or in development, across major European cities. The brand’s U.S. expansion is part of IHG’s broader strategy to increase its presence in urban markets, which often face challenges such as high entry barriers and limited space. The brand will accommodate various project types, including new builds, conversions, and adaptive reuse.
The Ruby brand emphasizes essential amenities and efficient design, providing standardized room options with features such as comfortable beds, premium finishes, rainfall showers, and high-quality bath amenities. Public spaces in Ruby hotels are designed with locally crafted interiors and feature 24/7 bars that offer cocktails and specialty coffee.
IHG’s strategic plan aims to grow the Ruby brand to over 120 global hotels within the next decade and more than 250 in the next 20 years. The expansion into the U.S. market is expected to leverage IHG’s distribution and technology systems, as well as its IHG One Rewards loyalty program. This move aligns with IHG’s goal to accelerate growth in the urban micro-segment, attracting both owners and travelers.
The franchise registration for Ruby Hotels is pending in certain U.S. states. IHG advises interested owners and developers to contact their development team to confirm local franchise opportunities.
