In Times of Uncertainty, Hotels Have a Reason to Lean In

The following is an excerpt taken from the latest edition of SiteMinder’s ‘Revenue Management: A Deeper Conversation’ series:

“It’s safe to say that the tariff discussions that defined the first half of 2025 has thrown the global economy a curveball. The travel and hospitality sector, in particular, has recalibrated its outlook for the year, with some global hotel brands lowering their RevPAR guidance as they navigate the current climate with a mix of caution and quiet confidence. 

For some hotels in the US, the impact of the negotiations was immediate, felt as early as the first quarter of the year, around the time the US government imposed sweeping tariffs on Canadian imports. 

“We certainly felt the impact, especially going into March,” says Christopher Ellison, Vice President of Revenue at Brittain Resorts and Hotels, a full-service hospitality management company based in the Southeast region. “You just saw a kind of trickle down. January was a good month, February declined slightly and then March was significantly off. And that was a direct impact of the Canadian traveller.” 

Consumer uncertainty triggered by trade tensions – compounded by a global rise in costs of living, political tensions and stricter travel advisories – may be weighing slightly on hotel demand at the moment. Yet, behind the curtains of a disruptive geopolitical and economic drama is a global travel trend that hotels must equally consider as they steer through the uncertainty.” 

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About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading hotel distribution and revenue platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 125 million reservations worth over US$50 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.