Italy’s tourism sector is projected to reach record international visitor spending of €60.4 billion by 2025, as the country prepares to host the World Travel & Tourism Council’s 25th Global Summit in Rome.
Travel and tourism in Italy are expected to reach new heights, with international visitor spending forecasted to hit €60.4 billion in 2025, according to the World Travel & Tourism Council (WTTC). The sector is anticipated to support 3.2 million jobs, an increase of 100,000 from the previous year, and contribute €237.4 billion to the Italian economy, accounting for nearly 11% of the country’s GDP.
Domestic Tourism and Economic Impact
Domestic tourism remains strong, with spending projected to reach €124.6 billion. In 2024, the sector contributed €228.5 billion to the economy and supported 3.1 million jobs. Domestic spending was €122.6 billion, while international visitor spending was €55.2 billion.
Government Initiatives
Since 2021, Italy has had a dedicated Ministry of Tourism, underscoring the sector’s economic and social significance. The government has prioritized sustainability, innovation, and skills development, launching national campaigns to promote lesser-known destinations.
Future Projections
Looking ahead to 2035, WTTC forecasts the sector will contribute €282.6 billion to Italy’s economy, representing 12.2% of GDP, and support 3.7 million jobs. International visitor spending is expected to reach €78 billion, with domestic spending projected at €142.5 billion.
Opportunities for SMEs
The growth of Italy’s tourism economy presents expanding opportunities for small and medium-sized enterprises (SMEs). The WTTC Together in Travel platform provides further insights into the potential benefits for Italy’s SME sector.
WTTC Global Summit in Rome
The WTTC’s 25th Global Summit will be held in Rome from September 28 to 30, 2025, at the Auditorium Parco della Musica. The event will gather global tourism leaders, including ministers and CEOs, to discuss the future of the industry.
The WTTC Global Summit is organized in collaboration with the Ministry of Tourism, the Italian National Tourist Board (ENIT), the Municipality of Rome, and the Lazio Region.
