ITB Berlin 2027 Sets New Dates and Launches ‘Travel & Tourism in Motion’ Campaign

ITB Berlin will hold its 2027 event from 16 to 18 March in Berlin, promoted under the slogan ‘Travel & Tourism in Motion’. The new campaign, developed with the international PR and communications agency Rupp, focuses on developments in global tourism, including changing travel habits, innovative mobility solutions, and new technological, economic, and social conditions.

The campaign features a new key visual created at ITB Berlin 2026, featuring exhibitors and visitors representing a cross-section of the international tourism community. Each exhibition segment of ITB Berlin will have its own key visual, with the tagline ‘in Motion’ added to each one.

The 2027 event dates are a one-time change to accommodate intercultural aspects, allowing Muslim exhibitors and visitors to celebrate Eid al-Fitr at the end of Ramadan before participating in all days of ITB Berlin.

ITB Berlin serves as a platform for decision-makers, companies, and destinations to discuss developments and strategies in the tourism sector. The campaign highlights the diversity and dynamic nature of the international tourism industry.

ITB Berlin 2026 took place from 3 to 5 March as a B2B event, marking its sixtieth anniversary. The 2026 event featured 5,601 exhibitors from 166 countries and territories and recorded 96,544 visitors. The ITB Berlin Convention included 400 speakers from business, science, and politics, who discussed industry challenges across four stages and 17 theme tracks. Over 24,000 visitors attended the convention.

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