Picture Credit: Netflix
The dust has settled on the Kaseya Center in Miami following Anthony Joshua’s sixth-round knockout of Jake Paul, and Netflix has now released the official viewership figures for the event. According to a new press release, the fight drew a global Average Minute Audience (AMA) of 33 million viewers (Live+1). Here’s how it stacks up against prior boxing events and by Netflix’s own metrics, it looks to be the third most watched out of the four that have occured so far.
While the event generated massive social media buzz and set a gate record for the venue, the viewership numbers represent a significant step down from the record-breaking Paul vs. Tyson event in November. Below, we break down the new metrics, compare them to previous Netflix live sports events, and analyze what the data says about the streamer’s boxing strategy.
Note: This report uses data from Netflix’s official top 10 site and its press release that came out today.
Although numbers have been mostly standardized across the past three press releases, that’s not the case with the Paul vs. Joshua fight, which has only a global Live+1 figure provided.
| Metric | Paul vs. Joshua | Canelo vs. Crawford | Taylor vs. Serrano 3 | Paul vs. Tyson |
|---|---|---|---|---|
| Event Date | December 19, 2025 | September 13, 2025 | July 11, 2025 | November 15, 2024 |
| Data Source | VideoAmp & Netflix | VideoAmp (US) & Netflix (Global) | VideoAmp (US) & Netflix (Global) | TVision (US) & Netflix (Global) |
| Global Viewers (AMA) | 33M (Live+1) | 36.6M (Live+SD) / 41.4M (Live+1) | ~6M (Live+1) | 74M (Live) |
| US Viewers (AMA) | N/A | 20.3M (Live+SD) | 4.2M (Live+1) | 47M (Live) |
| Peak Concurrent Streams | N/A | 24M+ | N/A | 65M (Global) / 38M (US) |
| Gate / Attendance | Record Gate (Kaseya Center) | $47M+, 70,482 (Allegiant Stadium) | $2.63M, 19,721 (MSG) | $18.12M, 72,300 (AT&T Stadium) |
Unlike last time, we can’t really split US and global viewing because Netflix’s press release this time was missing a lot of data.
However, in a piece in Puck last week, they spoke to Gabe Spitzer, Netflix’s vice president of sports, and among the tidbits of data we got was: “Roughly 45 percent of Netflix’s boxing audience comes from outside the U.S., compared to around 10-15 percent for NFL games.” That’s also similar to what we saw last time out with the Canelo vs. Crawford fight.
Looking at other metrics, Netflix confirmed the event ranked #1 in 45 countries, making it the second-best-performing boxing event in that metric. It also featured in the top 10s in all 91 regions tracked. FlixPatrol data suggests it picked up the most points worldwide during its opening two days compared to prior events.
| Metric | Paul vs. Joshua | Canelo vs. Crawford | Taylor vs. Serrano 3 | Paul vs. Tyson |
|---|---|---|---|---|
| #1 Countries | 45 (US, UK, CA, DE, AU, MX, AR) | 30 (US, MX, UK, AR, AU, CA, IE, PH) | 4 (US, IE, AU, NZ) | 78 |
| Top 10 Countries | 91 | 91 | 43 | 91 |
| FlixPatrol (Day 1+2) | 1552 | 965 | 215 | 1,147 |
| First Week Views | 10.9M | 17.7M | 2.8M | 46.6M |
In addition to those stats, Netflix released some additional data this time around:
- 1.25 billion impressions across Netflix’s global social channels. They also cited a specific clip of Jake Paul getting knocked out, accruing 214 million impressions.
- EverPass data supplied suggests that under 600,000 viewers watched the fight in commercial venues (i.e., bars, restaurants)
Official Netflix Top 10 Stats
Finally, let’s dig into the weekly top 10 numbers. These are released every Tuesday and cover viewership for the preceding week, in this case, December 15th-December 21st.
The fight ranked #3 on the TV English charts behind Man vs Baby and Emily in Paris season 5, and stacked up against prior boxing events and some of the other sporting events (which all mostly aired on Fridays), you can see the big fight debuted towards the bottom of the charts.
Jake Paul vs. Anthony Joshua Views Comparison
Jake Paul vs. Anthony Joshua Viewing Hours Comparison
In conclusion, that’s undoubtedly a disappointing display for the fight compared to prior boxing events, especially since we’re now in the run-up to Christmas. Did interest wane because it’s not quite the spectacle as the Mike Tyson fight? Did people already figure it was a done deal?
