Jiva Hill Resort Grew Campaign Revenue By 31% with Cendyn’s Data-driven Digital Strategy
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CHALLENGES
As Jiva Hill Resort worked to modernize its digital guest experience, closing the gap between their website’s mobile and desktop performance became a key priority. Mobile bookings needed to catch up to desktop, and a smoother, more secure mobile payment experience was essential to removing friction at the point of conversion.
At the same time, Jiva Hill Resort wanted to reduce reliance on traditional paid search while still protecting brand visibility and conversion on search – shifting toward a broader, multi-channel acquisition strategy rather than a single-channel approach. They also needed to build more consistent demand generation across the guest journey, from first touch to repeat engagement, rather than depending on any one channel to drive bookings.
SOLUTIONS
Jiva Hill Resort partnered with Cendyn to address these challenges holistically: modernizing mobile payments through the Namastay installation, transitioning from paid search to Google Performance Max for travel goals to diversify acquisition while maintaining brand presence, and layering in newsletter, on-site pop-up, Google Business Profile, and social media advertising efforts to strengthen demand generation across every stage of the funnel.
Jiva Hill Resort closed the gap between mobile and desktop performance and built a more diversified acquisition strategy, thanks to Cendyn Web and Cendyn Digital Marketing Platform (DMP). The hotel gained a consolidated view of campaign performance, backed by a dedicated Account Manager who provided ongoing guidance and helped steer the shift toward a broader, full-funnel marketing approach:
A modernized mobile payment experience, delivered through the Namastay installation on their website — reducing friction at checkout and helping bring mobile bookings in line with desktop, ultimately reaching an even 50/50 split year-to-date.
A move from paid search to Google Performance Max for travel goals, preserving brand presence and search conversion while opening the door to broader, multi-channel acquisition beyond search alone.
A wider marketing footprint, spanning a newsletter, on-site pop-up, Google Business Profile activity, and social advertising — creating steadier demand generation across every stage of the guest journey.
With this foundation in place, Jiva Hill Resort now has a more balanced, resilient marketing strategy — one built to sustain direct booking growth.
Cendyn helped us close the gap between mobile and desktop bookings and build a more diversified marketing strategy. With a dedicated Account Manager guiding the way, we now have a steadier, full-funnel demand generation and a smoother mobile booking experience for our guests
Jean-Baptiste Marin Director of Sales & Marketing, Jiva Hill Resort
RESULTS
By leveraging PMax for travel goals campaigns through the Cendyn DMP, Jiva Hill Resort achieved strong year-over-year growth in digital marketing performance. Generated revenue rose 31%, clicks increased 14%, and ROAS improved by 14% – all while cost-per-click stayed nearly flat, up just 1%, reflecting a more efficient, data-driven approach to media buying.
The PMax campaigns alone drove 109K+ impressions and nearly 10K clicks, converting into 60 bookings – demonstrating how AI-powered, cross-channel automation continues to expand reach without sacrificing efficiency or driving up acquisition costs.
Together, these results highlight how Jiva Hill Resort is using Cendyn’s technology and expertise to sharpen its digital marketing strategy, capturing more qualified demand and stronger returns at a lower relative cost.
About Jiva Hill Resort
Founded in 2007 and nestled at the foothills of the Jura Mountains just minutes from Geneva, Jiva Hill Resort is a five-star luxury property set within a private, sprawling estate facing the majestic Mont Blanc. A member of Relais & Châteaux since 2013, the resort offers 50 rooms and suites alongside two restaurants, a full-service spa, a 9-hole golf course, and extensive wellness facilities. True to the meaning of its name – “Jiva,” Sanskrit for life – the resort is defined by a commitment to well-being, sustainability, and an intimate, personalized guest experience that blends natural surroundings with contemporary elegance.
Products Used Digital Marketing Platform
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About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.
