Justin Bieber, pictured at the 2021 Met Gala in New York, teased his seventh album in a series of billboards and social media posts.Theo Wargo/Getty Images
Justin Bieber is teasing his long-awaited seventh studio album – apparently called Swag – with a series of billboards and social media posts Thursday.
Billboards depicting Bieber were found by fans in Reykjavik, Iceland, and in Los Angeles with the word “Swag.” The singer also shared images of billboards on his official Instagram account that appeared to depict a track list that includes song names like All I Can Take, Walking Away, Dadz Love and Forgiveness.
No details on when the album would drop were included. The Hollywood Reporter, which was first to report the album was nearing release, said it would arrive on streaming services Friday.
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Bieber, the two-time Grammy Award winning singer and Canadian pop idol who revolutionized teen pop and social media fame, is best known for his silky R&B pop lyric tenor, demonstrated on the diamond-selling Baby, Sorry and Stay with the Kid Laroi. At the beginning of his career, and as a tween, Bieber began working with Usher and the influential music manager Scooter Braun.
In 2023, Bieber sold the rights to his music – all six of his albums, including hits like Sorry and Baby – to Hipgnosis, a U.K.-based music investment company. The deal’s financial details were not disclosed, but Billboard Magazine reports that the sale was worth an estimated US$200-million.
In August of 2024, Bieber and his wife, the model Hailey Bieber, announced the birth of their first child, Jack Blues Bieber.
