Kevin Costner's 'Horizon' Era Continues — Just Not in the Way Fans Might Think

Kevin Costner: Oscar winner, Yellowstone alum… coffee aficionado?

In today’s increasingly complicated coffee culture, sometimes you just want a smooth, easy-drinking cup that delivers every time. That’s the idea behind Green Mountain Coffee Roasters’ latest campaign featuring the 71-year-old actor.

The brand took to social media on Tuesday, July 15 to showcase its new partnership with Costner, featuring the Horizon filmmaker and his dog in a breezy Instagram reel. “More than a cup of coffee ☕️,” reads the caption. See below.

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Fans have since shown their support for Costner in the post’s comments section. “❤️🔥 I love the green Mountain Horizon blend. That’s what I buy all the time.❤️❤️❤️,” wrote one Instagram user, while another person commented, “Wow, all the things I love in one clip!
Kevin, dogs, coffee, music and the beach, wow… 🥰😍🙏🙏🏿💚🌻💐🌞🎼🐶☕️.”

Green Mountain even carries Costner’s own Horizon Blend, aptly named after his ongoing western saga. Coffee drinkers can purchase the blend — described as “bold, smooth and strong with earthy, smoky flavors” — right now here. Here are some other Keurig cups worth checking out:

• Nantucket Blend— rich, full-bodied and complex with fruity notes and a touch of smoky roast
• Wild Mountain Blueberry — light and fruity with the sweet, unmistakable taste of wild blueberries
• Lake & Lodge— rich, earthy and syrupy sweet with a mild, smoky finish

While out promoting his new partnership, Costner recently told People that his coffee preferences actually differ from those of his various Western film characters over the decades.

“I jazz mine up sometimes with cinnamon,” he told the magazine in an article published Wednesday, July 15, adding that he’ll add cream as well. “That’s kind of my style to just wake up. It’s not so harsh with me… I have this coffee that’s really pleasant to me in the morning and kind of gets me going.”