Kraft just unveiled what might be the cheesiest Mother’s Day gift ever–but in the best way.
On Wednesday, the beloved household brand said that it had successfully completed its mission to elevate “a beloved childhood craft, macaroni necklaces made of dried pasta and yarn” in such a way that even luxury fine jeweler Ring Concierge got involved, revealing the new Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace.
🍳 SIGN UP to get delicious recipes, handy kitchen hacks & fun food news in our daily Pop Kitchen newsletter 🍳
“As jewelry is the top gift families turn to for Mother’s Day, the only little blue box mom needs this year is from Kraft Mac & Cheese,” the brand teased in its April 30 announcement.
The limited-edition collaboration features a 14k yellow gold macaroni-shaped pendant strung on a matching 16-inch gold chain and presented in a custom, signature Kraft Mac & Cheese blue box.
“For nearly a century, Kraft Mac & Cheese has given moms fun, delicious and trusted ways to care for their families at mealtime,” Alyssa Galiardo, associate brand communications manager at Kraft Mac & Cheese, said in a statement. “This Mother’s Day, we’re offering families the ultimate way to say thank you, with an elevated twist on a timeless tradition.”
Related:Panera’s Insulated Clutch Is Probably Going to Sell Out Immediately
“Families can feel good knowing every time mom wears her necklace, she’ll remember special moments shared together,” Galiardo added. “Especially those that took place over a bowl of Kraft Mac & Cheese.”
The Forever Macaroni Necklace will be available exclusively through the Ring Concierge website for $25 (valued at nearly $800, according to the official listing) starting May 1, but only while supplies last. Customers should note that the collaboration is non-refundable and there is a limit of one necklace per order, which the collaborators say will arrive in time for Mother’s Day.
Those looking to go the extra step for Mom or the comfort dish enthusiast in their life could always try to sneak a few boxes of the “bold” new Kraft Mac & Cheese flavor into the gift bag–after all, it is only hanging around for the summer.
Next: Popular Beer Brand Announces Big Comeback After Years of Fan Requests
