Growing up, I had a lot of facial hair and my brows were made fun of. If you had one piece of hair on your arm, you were teased for it. I grew up in India and it was the case there, too. Even though those were our natural features, we were aggressively trying to get rid of facial hair and have super skinny brows. It took a lot of unlearning for me to embrace my hair like that, which led to Free The Brow. It doesn’t just make your brows beautiful and look laminated, but it actually supports and nourishes your brows. Hair oiling is an Indian beauty tradition, where we try to make our hair thicker, longer and more luscious — [Free The Brow] is inspired by that but for your brows.