Le Doge was facing several challenges in increasing its visibility and maximizing revenue in a highly competitive market. The hotel aimed to strengthen its e-commerce performance to increase online conversions, with a focus on direct bookings, to reduce its reliance on OTAs. The key objective was to implement a targeted digital strategy supported by a high-performing new website to maximize direct reservations.
THE SOLUTION
Cendyn designed a bespoke new website for Hôtel Le Doge, with a strong focus on elegant, immersive design to immediately capture visitors’ attention. To enhance the online experience, a video showcasing the hotel’s highlights was integrated, immersing visitors in the hotel’s unique atmosphere and helping them better envision their stay at Le Doge.
The hotel’s offers and services were strategically highlighted to encourage incremental conversions. The website was optimized with impactful visuals and smooth navigation, ensuring an optimal user experience that encourages direct bookings. The objective was to captivate and retain visitors on the hotel’s official website and, most importantly, convert them into guests by prioritizing direct reservations.
THE RESULTS
From January to September 2025, Hôtel Le Doge delivered impressive results compared to the same period the previous year. The website generated a 64% increase in revenue, driven by a 25% rise in conversions and a 40% improvement in the overall conversion rate.
At the same time, the average order value increased by 31%, highlighting the effectiveness of the new digital strategy in driving direct bookings and maximizing revenue. These results demonstrate the success of the website optimization and Cendyn’s efforts to strengthen the hotel’s online presence.
About Le Doge
Located in the heart of the city of Casablanca, this gem of Casablanca hospitality and architecture, a member of Relais & Châteaux, has been renovated with great care to preserve its full authenticity and safeguard its architecture and signature features. 90 years after its construction, the residence has become Le Doge hotel, offering an ambiance that blends the spirit of its era with the refinement of personalized service and exceptional comfort.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.
To find out more, visit cendyn.com.
