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Marriott Bonvoy has announced the introduction of Keysakes, a series of collectible hotel keycards designed in collaboration with actor Adam Devine and six global artists. – Image Credit Marriott International
Marriott Bonvoy has launched a series of collectible NFL-themed keycards called Keysakes, in collaboration with actor Adam Devine and several artists, as part of its partnership with the NFL.
Marriott Bonvoy has announced the introduction of Keysakes, a series of collectible hotel keycards designed in collaboration with actor Adam Devine and six global artists. This initiative is part of Marriott Bonvoy’s ongoing partnership with the NFL, aiming to engage football fans by transforming hotel keycards into collectible items. The keycards will also provide fans with the opportunity to win a stay at the Marriott Bonvoy Super Bowl Sleepover Suite at Levi’s Stadium during the 2026 Super Bowl.
The Keysakes will be available throughout the NFL season in various locations, including the United States, Ireland, the United Kingdom, Spain, Germany, and Mexico. Local artists have been selected to design the keycards, each bringing a unique artistic perspective to the project. Among the artists involved are Anastasia Inciardi from the U.S., Hola Lou from Mexico City, Denni Simpson from Dublin, and Melissa Kitty from London.
Fans can collect the Keysakes through several methods. Physical keycards will be distributed as room keys at select Marriott Bonvoy properties near major NFL games in cities such as New York City, Philadelphia, Baltimore, Mexico City, Dublin, London, Madrid, and Berlin.
Additionally, immersive pop-up events will be held in NFL cities worldwide, offering fans the chance to collect Keysakes and potentially meet the campaign’s “Fanbassador,” Adam Devine. These pop-up events are scheduled to take place in Philadelphia on October 5, New York City in late October, Berlin during the week of November 7, and Baltimore on December 7.
A digital option is also available, allowing fans to create their own Keysake online by choosing from artist-designed borders. Each digital Keysake serves as an entry into the sweepstakes for the Super Bowl Sleepover Suite. Fans can create one digital Keysake per week, with each entry increasing their chances of winning.
Marriott Bonvoy’s initiative aims to enhance the fan experience by integrating travel and sports memorabilia. More information about the Keysakes and the sweepstakes can be found on the official website, marriottbonvoykeysakes.com/nfl.
