Marriott International Launches MARRIOTT MEDIA, a New Travel-Centric Media Network

Marriott International announced the launch of MARRIOTT MEDIA, a media network aimed at enhancing brands’ interactions with consumers throughout their travel experiences. This initiative leverages first-party data and over 200 targetable attributes from the Marriott Bonvoy program, which includes nearly 237 million members, and Marriott’s global lodging portfolio of nearly 9,500 properties.

MARRIOTT MEDIA focuses on integrating brand experiences seamlessly across various platforms, including Marriott-owned digital channels, in-room experiences, and third-party websites. The network utilizes demographic information, guest behavior, travel intent, and traveler interests to deliver contextually relevant messages across the customer journey at optimal times.

The network’s capabilities include sophisticated targeting, thoughtful messaging design, and robust measurement across the marketing funnel to provide marketers with detailed campaign performance analysis and closed-loop attribution. Marriott ensures that all guest data is handled responsibly and in compliance with applicable regulations, emphasizing transparency and trust through a consent-based platform with straightforward opt-out options for guests.

Initial collaborations under MARRIOTT MEDIA involved pilot projects with brands such as PepsiCo, Visa, United Airlines, Uber, Starbucks, F1® THE MOVIE, Audible, American Express, and Resy. These partnerships aim to create deeper customer engagement by integrating brand content into the travel experience in a natural and relevant manner.

One of the standout features of MARRIOTT MEDIA is its placement alongside original content on Marriott Bonvoy TV, which allows brands to engage with travelers through narrative-driven content during their stay. This approach serves impressions and offers compelling content and memorable experiences tailored to the traveler’s journey.

Marriott International plans to expand MARRIOTT MEDIA globally, focusing on authenticity, localized experiences, and brand safety. The network’s design ensures that branded content is curated specifically for the Marriott traveler journey, enhancing engagement and brand alignment.