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Maura Higgins’ net worth in 2026 is growing by the day.
The Traitors alum, who will compete on Dancing With the StarsSeason 35, has reportedly been fielding actual acting roles in addition to being a reality show stalwart.
“[There’s] a lot of exciting conversations with designers. Obviously, I really love fashion, so there’s a lot happening around that, which I literally could scream about. [I’m] also having exciting conversations with producers and execs in the scripted world, which could be very different for me,” she told The Hollywood Reporter. “There’s stuff happening that I could have only ever dreamt of, things that are on my vision board that I probably never thought would become a reality.”
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While she was cagey about specifics, a source spilled on some scripted possibilities.
“Maura is keeping her cards close to her chest, but she couldn’t help but tell pals she’s reading scripts for Disney,” a loose-lipped insider told The Sun. “Everyone—including Maura—is stunned at how well her career in the U.S. is going. This is just the beginning.”
It’s great that her career is going well, because Higgins is a pretty big spender. The Sun estimates that the stunner’s glam squad can cost roughly $10,000 per day—and that’s without factoring in travel costs.
Find out how Maura Higgins made her money, plus how much she may potentially earn from DWTS.
Related: ‘Dancing with the Stars’ Reveals Its First Celebrity Contestants for 2026
How did Maura Higgins become famous?
ITV
Higgins was born on Nov. 25, 1990, in Ballymahon, County Longford, Ireland.
After high school, Higgins went to beauty school and became a hairdresser in her hometown while pursuing a modeling career. She became a grid girl (a promotional model) for F1 racing, then a Monster Energy promotional model. She also appeared in a music video for the late One Direction alum Liam Payne‘s song “Get Low.”
She rose to fame in Europe when she competed on Love Island Season 5 in 2019.
Related: ‘Traitors’ Star Fuels ‘Bachelorette’ Rumors — And She’s Not Saying No
What is Maura Higgins’ net worth in 2026?
Maura Higgins’ net worth in 2026 is estimated to be in the $4.5 million to $6 million range.
Related: ‘The Traitors’: What You Missed About Maura Higgins’s Reunion Dress
How much did Maura Higgins make on The Traitors?
Photo by Peacock on Getty Images
Higgins went home from The Traitors Season 4 empty-handed after Rob Rausch betrayed her for the $220,800 grand prize. However, considering all the offers she’s gotten since breaking through as a star stateside on the Peacock competition series, we’d wager that she’s doing just fine.
Related: ‘Traitors’ Star Maura Higgins Addresses Rob Rausch Dating Rumors and the Luxury Gift He’s Buying Her
How much does Maura Higgins’ Birkin cost?
Photo by Charles Sykes/Bravo via Getty Images
Guilt is expensive!
After knocking Higgins out of the running for the prize money on The Traitors, her co-star and pal Rausch promised to get her a burgundy Hermès Birkin Togo bag. While different styles of the Birkin have varying prices, a safe guesstimate for the retail price of Higgins’ is in the $16,000 to $23,000 range.
Related: ‘Traitors’ Winner Makes Admission About Luxury Purchase for Maura Higgins
How does Maura Higgins make money?
ITV
Higgins makes the bulk of her bucks from reality TV.
In addition to her stateside star turn on The Traitors, as a contestant on Love Island Season 5 in 2019, she likely made about $500 per week, which isn’t much—but it was a worthwhile investment considering how much money she’s made since first appearing on the show.
She’s since gone on to host Love Island USA: Aftersun, Love Island Games: Aftersun and Glow Up. Higgins has also competed on other shows including Cooking With the Stars, Dancing on Ice and I’m a Celebrity… Get Me Out of Here!.
Dancing on Ice contestants reportedly earn $27,000 and $135,000.
Photo by Ian West – PA Images on Getty Images
While salaries for I’m a Celebrity… can vary from celebrity to celebrity and season to season, some contestants reportedly make more than $30,000 per day, and Higgins lasted 19 days on the show. That means, if she commanded the $30,000 daily rate, she would’ve made $570,000.
She starred in her first movie, The Spin, in February 2026.
California Pictures
Her work as an influencer and brand endorser is also particularly lucrative.
Higgins previously had a makeup line with Irish brand Inglot Cosmetics and appeared in videos for makeup artist Mario Dedivanovic (famous for his work with Kim Kardashian) promoting his makeup line. She currently has her own eyelash line at Primark and is one of the faces of MAC Cosmetics in Ireland and the U.K. Outside of the beauty realm, Higgins has appeared in ads for Just Eat (a food and restaurant delivery service) and Greggs (a sandwich cafe). While her paydays for each aren’t public, chances are she didn’t work for cheap!
According to The Sun, she commanded about $7,000 per sponsored Instagram post back in 2023 when she had 3.7 million Instagram followers, and that payday is likely substantially higher now: She now has 4.3 million followers thanks to the success of The Traitors.
The Sun also reported in February 2026 that Higgins landed a six-figure deal with Victoria’s Secret, though the specific figures weren’t revealed. She previously had a deal with Ann Summers, a sex toy and lingerie chain, valued at about $676,000.
Related: ‘The Traitors’ Star Maura Higgins Names ‘DWTS’ as Her Next Dream Reality Show
How much does Maura Higgins make on Dancing with the Stars?
It remains to be seen exactly how much cash Higgins will take home on Dancing With the Stars, because the total will depend on how long she lasts in the competition. That said, we know she’ll at least make the $125,000 contestants receive for 20 hours per week of training before the season starts.
From there, she’ll make $10,000 for weeks three and four, $15,000 for week five, $20,000 each for weeks six and seven and $30,000 each for weeks eight and nine. If she makes it to the semi-finals and season finale, she’ll get an additional $50,000 for each of those weeks.
Related: How Much Do the Celebrities and Pro Partners Get Paid on ‘Dancing with the Stars’?