Next month Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will speak to its general managers, directors of sales, and corporate executives at the Meyer Jabara Hotels (MJH) Executive Conference in Providence, R.I., to discuss one of the most talked-about and fastest-emerging topics in hospitality: Agentic Hotel Distribution.
As AI becomes the interface between consumers and commerce, Brewer will explain the fundamental shift in the way guests discover and book hotels. As the industry’s evangelist for “going AI native now,” Brewer will discuss how hotel bookings are being influenced and determined by AI-powered agents that evaluate, recommend, and transact on behalf of travelers.
“This is a hot topic globally because it represents the next evolution of hotel visibility and bookings,” said Brewer who spoke last week on this topic at the “Quinta Conference – Data is the New Black: Prague Edition. “AI is already changing how travelers’ shop. I will explain why hotels that are not preparing their digital infrastructure today risk becoming invisible in tomorrow’s booking economy.”
With a growing portfolio of 45 hotels, Meyer Jabara Hotels continues to distinguish itself as a forward-thinking hotel ownership and management company willing to bring transformative ideas directly to its people. By spotlighting Agentic Hotel Distribution at this event, MJH is demonstrating its commitment to proactive education, operational excellence, and long-term owner value.
“Meyer Jabara Hotels has always believed technology must drive measurable performance and ownership returns,” said Ted Jabara, Senior Vice President of Technical Services at Meyer Jabara Hotels. “Agentic Hotel Distribution is changing how guests will find and book our hotels. By educating our leaders on AI, we are ensuring our hotels are digitally accurate, strategically positioned, and prepared for the next generation of demand. Investing in the right AI infrastructure today protects revenue tomorrow.”
Brewer’s message to owners and operators is direct: while AI may be exciting and headline-grabbing, without the booking infrastructure properly optimized, AI investments elsewhere may ultimately deliver little value. Hotels can deploy chatbots, automation tools, and marketing enhancements, but if their data, digital footprint, and structured information are not accurate and AI-ready, those tools will not translate into bookings.
“Before any dollars are spent elsewhere on AI, owners must invest in the foundation that enables bookings,” Brewer said. “If AI agents cannot find you, trust your data, and accurately understand your property, you simply will not be recommended. Without the booking piece, the AI spend is for naught.”
Becoming Fluent in AI, Not Fearful
Brewer’s goal is to make hotel leaders fluent with AI rather than fearful of it. He stresses that AI stimulates thinking but does not replace it, and that every leader must at least know where the “Copilot” button is. In practical exercises, including asking AI to describe a hotel or build a travel itinerary, participants will see firsthand that AI only returns what it can find. If the information is wrong or incomplete, it is not the AI that failed, but the hotel’s digital data that requires attention.
Brewer will underscore that general managers can directly influence digital accuracy and that structured data is what ultimately drives AI visibility and recommendation confidence. He will also highlight AI’s immediate operational benefit as an efficiency engine, noting that the first measurable return on investment is time saved. Tasks that once took hours, such as reconciling payroll and benefits, can now be completed in minutes, freeing leadership teams to focus on strategy rather than administration.
However, he cautions that prompting is becoming a leadership skill in itself: “Stop using AI like Google,” he said. “Better prompts lead to better strategy.”
Enterprise guardrails matter. That’s why Brewer is encouraging organizations to operate within secure environments such as Microsoft 365, and he said he feels it’s important to educate teams without creating fear. He also warns that rebrands and renovations require digital cleanup because the internet never forgets, and outdated information can compromise AI accuracy.
The end goal of the session is clear: smarter leaders, better questions, and confident AI adoption across the organization.
“As AI becomes the new digital concierge and decision-maker for travelers, Meyer Jabara Hotels’ decision to bring this conversation directly to its leadership team underscores its commitment to staying ahead of industry transformation and safeguarding the booking engine that drives hotel performance,” Brewer said. “I applaud their foresight and look forward to engaging with one of the industry’s leading, family operated hotel management companies.”
To learn more about Agentic Hospitality and its flexible deployment-as-a-service models, visit https://www.agentichospitality.com. For direct inquiries, contact [email protected]. To hear more on the topic of Agentic Hotel Distribution firsthand, hoteliers are encouraged to sign up for the Virtual Destination AI Conference next month by clicking here.
About Agentic Hospitality
Natural language search is becoming the default discovery layer for travel. Hotels that do not surface structured answers to intent based queries will lose traffic, visibility, and revenue. Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 12 years of architecting modern commerce platforms for Travel + Leisure Co., G6 Hospitality, RLHC, La Quinta, Red Roof, Drury Hotels, Archer Hotel, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Booking Engine Adapter); Amadeus (CRS); Cloudbeds, Infor, Oracle Hospitality; PayPal, Braintree (Payments); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit https://www.agentichospitality.com/.
