MGM Resorts and MGM China Sign Long-Term Branding Agreement

MGM Resorts International has entered into a long-term branding agreement with MGM China Holdings Limited, effective January 1, 2026, extending the use of the “MGM” name through 2032, with provisions for further extension.

MGM Resorts International has finalized a long-term branding agreement with MGM China Holdings Limited, effective from January 1, 2026. This agreement allows MGM China to continue using the “MGM” brand name through the end of the current concession period in 2032. The deal includes an automatic extension clause that will be triggered if a new concession is granted or awarded, extending the term until the earlier of the expiration of the new concession or December 31, 2045.

The agreement is designed to secure MGM China’s rights to the MGM brand, a significant asset in its market operations. Since the end of the pandemic, MGM China’s market share has nearly doubled, rising from approximately 9% pre-pandemic to about 16% as of September 30, 2025. The new agreement eliminates the need for annual renegotiations, providing stability for MGM China’s shareholders and ensuring continued compensation for MGM Resorts.

Under the terms of the agreement, the monthly license fee has been increased from 1.75% to 3.5% of MGM China’s adjusted consolidated net monthly revenue, calculated in accordance with International Financial Reporting Standards (IFRS). The fees are subject to an annual cap based on business volume, in compliance with Hong Kong Stock Exchange requirements. MGM Resorts will receive approximately 66.6% of the license fee.

This agreement is part of MGM Resorts’ broader strategy to maintain and enhance its brand presence in key markets.