Microsoft will put buy buttons directly in Copilot

Microsoft is launching a new feature in Copilot that will allow you to make purchases during conversations with the AI chatbot. Now, when you’re asking for suggestions about what kind of sneakers you should buy, Copilot can surface a checkout option for the product you choose directly inside the app.

An example shared by Microsoft shows someone using Copilot to search for a small lamp for their bedside table. The chatbot responds with a recommendation, along with a “Details” button for more information and a “Buy” option. Hitting the “Buy” button pulls up a checkout screen where you can enter shipping and payment information and confirm your purchase without visiting the retailer’s website.

Microsoft is rolling out in-chat checkouts on Copilot.com in the US, and it’s currently available with select retailers, including Urban Outfitters, Anthropologie, Ashley Furniture, and some Etsy sellers. PayPal, Stripe, and Shopify are working with Microsoft to power payments.