Minor Hotels Expands Portfolio with Four New Brands

Minor Hotels, a leading global hotel owner and operator with more than 560 properties across 57 countries, announces the strategic expansion of its brand portfolio with the addition of four new hotel brands, including the group’s first soft brands. 

The new brands include:

The Wolseley Hotels 

Rooted in the heritage of the iconic Piccadilly restaurant, The Wolseley Hotels is a luxury brand that blends British elegance with European flair and global influence. Each hotel is a timeless sanctuary where rituals are refined, stories are bespoke, and indulgence is offered with sincerity and grace. With unerring attention to detail and design, The Wolseley Hotels create elegant, immersive spaces that hum with the rhythm of cosmopolitan life.

Minor Reserve Collection

A luxury soft brand, Minor Reserve Collection is for travellers who seek extraordinary stays that celebrate personal expression and refined distinction. Each property is a world of its own, chosen for its rarity and ability to offer something singular that guests cannot find elsewhere. Minor Reserve Collection properties elevate every guest’s journey by crafting thoughtful, tailored stays that balance innovation and time-honoured hospitality.

Colbert Collection

Colbert Collection, a soft brand in the premium segment, will encompass a global collection of independent hotels designed for those fuelled by a passion for culinary excellence and genuine social connection. Each hotel expresses its individuality through curated experiences, from insider-led itineraries to story-rich dining and gatherings that bring people together.

iStay Hotels

iStay, a select segment brand, offers stays that are fun and affordable, comfortable and convenient, delivered with minimal fuss. Guests can expect a refreshing, budget-friendly hotel experience with seamless service, a good night’s sleep, and the latest tech in the world’s most loved cities.

These brands join Minor Hotels’ existing portfolio of hotel brands – Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH and Oaks – and reflect the group’s commitment to offering its partners and guests a broader range of brand propositions, particularly in the fast-growing soft brand segment.

The expansion aligns with Minor Hotels’ growth target of reaching 850 properties by the end of 2027. The company is focusing on capturing specific market opportunities and addressing the evolving needs of travelers and hotel owners.