In Brief: Minor Wellness properties overtook Major Wellness on ADR, RevPAR and GOPPAR in 2025 — the first time all three have moved in their favour simultaneously.
Minor Wellness hotels were the standout performers across all top-line KPIs in 2025, recording the strongest RevPAR and TRevPAR growth across categories from a year earlier, continuing and extending their momentum from 2024. Minor Wellness overtook Major Wellness in absolute ADR and RevPAR in 2025, and also took the lead in operating profit (GOPPAR) generation for the first time. Major Wellness hotels retained the lead in overall revenue generation and had the strongest occupancy growth, but their cost structure continues to weigh on profitability.
A shift in the profit equation
Minor Wellness properties overtook Major Wellness in both ADR ($250 vs. $232) and RevPAR ($170 vs. $161) in 2025, implying that Minor Wellness properties increasingly compete on room rate, while Major Wellness hotels rely on non-room revenue to drive performance. Minor Wellness also took the lead on absolute GOPPAR ($99), overtaking Major Wellness ($89) for the first time, showing a more efficient cost structure that translates into superior bottom-line performance despite lower total revenues.
Major Wellness recorded the biggest occupancy gain in 2025, up 1.6pts to 69.4%, which could suggest that wellness offerings increasingly drive demand. Major Wellness also remained the best performer in total revenue generation (TRevPAR), underpinned by non-room revenue accounting for over half of total TRevPAR. But its cost structure, particularly the payroll burden, continues to impact profitability.
“This year’s data marks a genuine inflection point for wellness real estate. For the first time, Minor Wellness properties are outperforming Major Wellness on rate, revenue and profit per available room simultaneously. That tells us the market is rewarding a different kind of wellness investment, one that is precise and well-targeted rather than simply expansive, and it’s a signal every owner and investor in this space needs to take seriously.”
— Roger Allen, Group CEO, RLA Global
Occupancy narrows, but cost structure still bites
Occupancy improved across the board in 2025, a positive shift from 2024, reflecting continued strength in travel demand. The occupancy gap between Major Wellness and No Wellness narrowed to just 1pt, even as Major Wellness’s TRevPAR performance remained far stronger.
“The encouraging point in the 2025 data is that higher ancillary yield can coexist with comparable occupancy. But the profit outcome still depends on cost structure. For owners and investors, the question is not just whether wellness can add revenue, but whether the operating model can convert that revenue into durable profit.”
— Michael Grove, CEO, HotStats
Market spotlight: United States
The report also includes a Market Spotlight on the USA, which shows a widening performance divergence between Minor and Major Wellness hotels in 2025. US Minor Wellness properties recorded the strongest profitability growth of any category tracked, with GOPPAR up 6.1% year-on-year, while US Major Wellness GOPPAR declined 14.7% as operational costs outpaced revenue growth.
Top-performing countries: membership and spa revenue
A new ranking of the Top 10 Performing Countries for wellness membership and spa revenue shows the UK leading on Membership Fees Per Available Room at $13.5, followed by South Korea at $12.0. On Spa Treatments Per Occupied Room, the Maldives and France post the highest absolute revenue at $38.6 and $37.6 respectively, with the USA ranking third at $21.4; Indonesia recorded the strongest year-on-year growth in spa treatment revenue, at 11.0%.
Three trends reshaping wellness real estate
The Wellness Real Estate Report has identified three emerging trends reshaping the wellness real estate landscape.
Mixed-use developments are gaining popularity and often positioning the hotel as an anchor of a diversified lifestyle infrastructure. “We’re seeing sustained momentum in demand from owners and investors who recognise the value of mixed-use development models in today’s market… using hospitality-led design, service and operational expertise to strengthen overall asset performance,” said Daniel Wakelink, VP Development, Luxury & Residences, EMEA at Hilton, citing projects such as Conrad Athens The Ilisian as an example.
Single-service spas and gyms are giving way to hybrid wellness hubs, driven by changing economics and a broader shift in wellness culture. And hotels are increasingly closing the personalisation gap through tech-driven guest journeys, while human connection remains central to the experience. “Personalisation has become the new currency of hospitality. Using data to tailor everything from booking to wellness sessions and post-stay communication creates a smoother, more relevant experience without feeling intrusive. Hotels that consistently apply this approach are more likely to stay top of mind for returning guests,” said Simon Saunders, VP Strategic Health & Wellness, RLA Global.
About the report
The annual Wellness Real Estate Report and its mid-year updates evaluate average hotel performance based on HotStats data covering over 13,000 hotels of different classes worldwide. Processing property-level KPI results, such as ADR, occupancy rates, TRevPAR, GOPPAR and GOP, the report and its updates present how wellness contributes to hotel revenue flows and operating costs, and what effects it has on margins and profits.
For more data on hotel performance, in-depth analysis and additional comments from key market players, download the full 2026 report. For all editions, please visit wellnessrealestatereport.com.
About RLA Global
RLA Global is an award-winning, recognised global advisory firm to investors, owners, developers and management companies. Specialized in hospitality, leisure, recreation, wellbeing and tourism related to hotels, resorts, residential, mixed-use, healthcare, active living communities and destination tourism developments. RLA Global works closely with the public and private sector in the Americas, Europe, Middle East, Africa and the Asia Pacific to provide conceptual planning, feasibility and financial analysis and asset management of complex properties such as resorts & hotels, health-wellness-medical & spa, leisure experiential and life enhancing destinations. www.rlaglobal.com
About HotStats
HotStats, a Duetto Company, is the global standard for hotel profitability benchmarking, providing owners, operators, and investors with clear, comparable insight into financial performance across regions, segments, and asset types. By transforming complex operating data into actionable intelligence, HotStats enables the hospitality industry to better understand costs, margins, and profit potential. www.hotstats.com
