Naumi Hotels Boosts Direct Revenue By 55% with Cendyn Web

Naumi Hotels faced a range of technical and usability challenges that were impacting both guest experience and website performance. Frequent technical issues—including 404 errors—disrupted user journeys and created friction throughout the browsing experience.

At the same time, poor navigation and limited content discoverability made it difficult for visitors to find relevant information quickly, while a complex backend hindered the team’s ability to efficiently manage and update content. The absence of robust data security further highlighted the need for a more reliable and future-ready platform.

To address these issues, Naumi Hotels set out to modernize its digital presence with a more stable, intuitive, and high-performing website. Key objectives included improving overall site stability and user experience, simplifying the booking journey to reduce friction, and ultimately increasing direct bookings through enhanced usability and performance.

THE SOLUTION

Cendyn delivered a modern, high-performing website that addresses Naumi Hotels’ core challenges and objectives while elevating the overall guest experience. The new platform provides a faster, secure, and more stable foundation, eliminating previous technical disruptions and ensuring a seamless browsing journey from inspiration to booking.

The redesigned experience prioritizes clarity and ease of use, with intuitive navigation and improved content discoverability, enabling guests to quickly find relevant information and engage with each property. At the same time, an optimized booking journey reduces friction, guiding users efficiently from exploration to conversion.

Behind the scenes, the simplified content management experience empowers Naumi’s teams to easily update and manage their digital presence, supporting ongoing agility and consistency across the portfolio. Combined with built-in data security and a more user-friendly design, the new website reflects Naumi’s brand vision—delivering a polished and high-converting experience for enhanced performance.

Our partnership with Cendyn with the website migration has been a clear success for us. The new site now delivers a faster, smoother, and more intuitive experience for every guest who visits. From improved page speed to clearer navigation and a more seamless booking journey, everything feels more effortless and aligned with how we want Naumi to be experienced online. It’s a strong step forward in our digital presence, strengthening both performance and guest experience in equal measure.

THE RESULTS

Following the migration to Cendyn Web, Naumi Hotels achieved strong gains across traffic, bookings, and revenue. In Q4 2025 compared to Q4 2024, direct booking revenue increased by 55%, supported by a 35% rise in website users and a 53% uplift in total bookings.

These results reflect both improved traffic acquisition and a more effective conversion journey, driven by a faster, more stable website experience and simplified path to booking.

About Naumi Hotels

A boutique hospitality group whose brand is synonymous with whimsical spaces, imaginative micro-experiences, bespoke services, and prime locality. The design of every Naumi Hotels is built behind a story of architectural and artistic concept brought to life by modern and cutting-edge design visions. Each Naumi property represents a definitive hospitality style fueled by the desire to be whimsical, experiential, and innovative

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.