Now everyone in the US is getting Google’s personalized Gemini AI

Google announced on Tuesday that all users in the US will now have access to its Personal Intelligence feature, which lets you connect various Google apps to provide context for Gemini’s responses and suggestions. Access was previously limited to Google AI Pro and AI Ultra subscribers. Now, free-tier users in the US can also use Personal Intelligence through AI Mode in Search, Gemini in Chrome, and the Gemini app. However, the feature is currently only available to users on personal Google accounts, not business, enterprise, or education users.

Personal Intelligence uses data from connected apps, like YouTube, Google Photos, and Gmail, to automatically personalize Gemini’s responses without requiring you to manually add extra context to your prompts. With the feature turned on, Gemini might offer shopping recommendations based on items you’ve recently purchased or give you tech troubleshooting advice based on device info Gemini already has. When Allison Johnson tried it earlier this year, she said that with personalization, “Gemini can analyze my interests and make some pretty good guesses about what I’d be interested in; it’s the details where AI gets lost.”

The feature is still opt-in only, so if you don’t want Gemini to use info from any of your other Google apps, you can just leave it turned off. Google stated in its blog post on Tuesday that users can also disconnect apps from Personal Intelligence at any time, adding that “Gemini and AI Mode don’t train directly on your Gmail inbox or Google Photos library. We train on limited info, like specific prompts in Gemini or AI Mode and the model’s responses.”