Only 16% of Small Hotels Focus on Attracting New Guests Due to Operational Demands: SiteMinder

When it comes to dividing time between guest acquisition and day-to-day property management, a study by SiteMinder, the world’s leading hotel guest acquisition and revenue platform, reveals that only 16% of small accommodation businesses globally spend more time attracting guests and growing their bookings, compared to nearly half (49%) who dedicate more time to daily operational demands.

SiteMinder’s study, which uncovers challenges in the small accommodation sector, finds that 53% of small hoteliers would prefer to focus on guest acquisition despite being consumed by property management tasks. Two-in-five (40%) cite ‘lack of knowledge’ as the biggest barrier to adopting technology that could help bring more guests to their property, while nearly a third (29%) maintain static room pricing, either never changing their rates or adjusting them only once annually.

These findings come as SiteMinder unveils the next generation of Little Hotelier, now a comprehensive platform offering advanced distribution and revenue tools once reserved for larger properties, to small accommodation businesses.

“Our conversations with accommodation providers have made it clear that while managing daily operations such as guest check-ins and coordinating housekeeping remains essential, it shouldn’t come at the expense of growing their bookings,” says Leah Rankin, SiteMinder’s Chief Product Officer. “Running a successful accommodation business today means giving these hoteliers the tools that let them work smarter, not harder – tools that help them continue delivering excellent guest experiences while simplifying the path to attracting new bookings. We designed an all-new Little Hotelier to do just that: bringing world-class distribution technology and pricing intelligence into a property management solution small accommodation providers already feel comfortable with. It’s about meeting them where they are, at the heart of day-to-day operations, and giving them greater control over their bookings in a centralised platform.”

As part of Little Hotelier’s major upgrade, accommodation providers will gain access to SiteMinder’s latest revenue-driving solutions: Dynamic Revenue Plus and Channels Plus.

Dynamic Revenue Plus remains the only mobile-first solution that allows hotels to both access live market intelligence – including demand-driving local events and competitor movements – and take immediate action on their bookable inventory, pricing and distribution strategy. This means small accommodation providers can optimise their bookings in real time, whether they’re on the go with their mobile phone or working from their desktop. Channels Plus, meanwhile, makes it easier for properties to broaden their reach by seamlessly connecting to multiple booking channels in a single setup.

Rankin adds: “At a time when the accommodation landscape is becoming increasingly complex and competitive, small hoteliers have a valuable opportunity to be more dynamic with their pricing and marketing strategies. By making Dynamic Revenue Plus and Channels Plus available through Little Hotelier, accommodation providers – from family-run B&Bs to independent hotels – can now adjust their rates as demand-driving opportunities arise, maximise their occupancy with more booking channels and simplify their operations within a perfectly-sized property management system.”

Backed by SiteMinder’s trusted technology, Little Hotelier also comes with the security, 24/7 support and access to a global network of expert partners that help small hoteliers build their expertise and grow their business. The platform is available to new customers globally, with existing users set to gain access later this year ahead. Broader expansion is planned from February 2026. To learn more, visit littlehotelier.com.

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About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading hotel guest acquisition and revenue platform, and Little Hotelier, the all-in-one property management system built to simplify operations and grow bookings for small accommodation providers. The global company is headquartered in Sydney with offices in Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila, Mexico City and Pune. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 130 million reservations worth over US$55 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.