OpenAI’s Sora 2 Set to Revolutionize AI-generated Video Content, Says GlobalData

OpenAI’s recent launch of Sora 2, an advanced AI video generation model, has created significant buzz in the tech world in the last week of September. The model, with its unique feature allows users to create realistic and controllable videos,  such as the ability to insert personal cameos, is expected to transform social media dynamics and content creation, reveals the Social Media Analytics Platform of GlobalData.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Sora 2’s launch is a pivotal moment in AI video generation, enabling users to create personalized, engaging content with unprecedented realism. This development could shift the social media landscape, as platforms may need to adapt to the increasing demand for AI-generated content. The model’s capabilities suggest a new era of creativity and interaction, with potential implications for both individual creators and large enterprises. Meanwhile, few influencers also stated that challenges remain around copyright lawsuits, safety rules, and potential age restrictions.”

Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:

1. Justine Moore, Investment Partner at a16z:

“Updated thoughts after the Sora 2 release: OpenAI is building a social network (like the OG Instagram) and not a content network (like TikTok). They’re letting users generate video memes starring themselves, their friends, and their pets. And it sounds like your feed will be heavily weighted to show content from friends. This feels like a more promising approach – you’re not competing against the other video gen players because you’re allowing people to create a new type of content…”

2. Riley Brown,Cofounder of Vibecode app:

“My notes on Sora 2 model and app. This end up being the most viral AI feature / app ever. The key feature will be “cameo” which will allow people to make videos of their friends and send them to each other.”

3. Kim Isenberg, Editor-in-Chief of Superintelligence:

“Sora2 is coming, the tl;dr here: OpenAI is preparing to launch a standalone social app powered by its new video generation model Sora 2. The platform mimics TikTok’s swipe-to-scroll format but features only AI-generated clips, up to 10 seconds long, with options to remix, like, or comment. A key feature is identity verification, letting users appear in AI-made videos while controlling when their likeness is used. The move positions OpenAI against Meta’s new Vibes feed and Google’s integration of Veo 3 into YouTube, while capitalizing on uncertainty around TikTok’s U.S. future. Challenges remain around copyright lawsuits, safety rules, and potential age restrictions.”