Our AI-powered Hospitality Platform With Kyle Peterson

Behind every successful Vizergy project is a team aligned around one goal: helping hotels achieve measurable, long-term digital performance. In this episode of The Vizergy Interview Series, Vice President of IT Kyle Peterson breaks down how AI is powering the Vizergy Marketing System and other hospitality platforms and what hoteliers should expect from AI today and tomorrow.

What are some core benefits of ai in hospitality platforms?

• Efficiency: Automates repetitive tasks, jump starts work
• Personalization: Tailored offers and experiences for guests.
• Analysis: Reporting insights, ad bidding
• Revenue and ROI Growth: All of the above contribute to this

Can you give us a quick recap of Vizergy’s ai marketing features?

• Content and image generation
• Image alt text and tags generation
• Generate Page Titles, Descriptions, Keywords
• AI Insights for Web Analytics and Reservation performance
• AI optimized ad bidding
• Website Personalization

What ai data privacy and content protection should customers look for in an ai platform?

• The AI models should be configured to prevent conversations and data from being used to train the models, so you can be safe that your data won’t show up as results for someone else in the future.
• The AI models should be configured to filter results that could be copyright infringement, so you can feel safe using the generated results.
• Human-in-the-loop systems can provide piece of mind because AI generated assets are reviewed and approved by a human before being used or seen by guests.

What does the future ai roadmap look like for the Vizergy Marketing System?

• We will continue to focus on items that drive revenue, improve efficiency, and help with compliance.
• SEO and AI optimization are another focus area so we can ensure that our client websites continue to show prominently in travel related searches and drive revenue.
• Reporting and analytics that monitor what models say about you so optimization efforts can be more targeted.
• Customer-centric product strategy.
• Agile, AI models and capabilities continue to evolve, there will be great opportunities for innovation ahead.

Future-ready hospitality marketing starts with the right platform

AI is no longer a future concept for hospitality. It is already shaping how guests discover, evaluate, and book hotels. What matters now is having the right foundation in place. As Kyle highlights, the Vizergy Marketing System brings AI into a proven, hospitality-focused platform designed to drive efficiency, protect data, and deliver measurable revenue impact. With a clear roadmap centered on performance, compliance, and smarter optimization, Vizergy continues to help hotels stay competitive in a rapidly changing digital landscape.

About Vizergy Digital Marketing

For over 25 years, Vizergy has served the hospitality industry with leading marketing technologies and exceptional service for clients worldwide. Vizergy’s platform is easy to use, turnkey, and SMART — continually enhanced to help hotels compete within the market and maximize revenue. By leveraging a data-first approach, hospitality marketing is not only the mission, but Vizergy’s sole focus. Reach out to our team for more information.