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Tourism Purchasing Conditions Rated Significantly More Positive in Q3 2026

In Brief: Dr. Fried & Partner and ITB Berlin’s latest Global Travel Buyer Index shows that the market situation is improving, while expectations among international travel buyers are also rising. Travel Procurement Shows Slight Increase: Global Travel Buyer Index Signals Cautious Optimism – Image Credit Unsplash    Dr. Fried & Partner and ITB Berlin publish the latest results of the Global Travel Buyer Index (GTBI) for the third quarter of 2026. The GTBI is an industry indicator for tourism purchasing and is based on a quarterly survey of international buyers from the ITB Buyers Circle. The index provides valuable insights into…

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