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In Brief: A recent study reveals that Portugal is leading the way in wellness tourism, with both the number of visitors and their expenditure exceeding the European average. Portugal’s Wellness Tourism and Spending Outpace European Averages, New Report Shows – Image Credit Global Wellness Institute The Global Wellness Institute has released its first data on Portugal’s wellness economy, reporting a 2024 market size of $21.0 billion and highlighting growth in wellness tourism and spending.The Global Wellness Institute, in partnership with the Associação Portuguesa de Ética Empresarial (APEE), has published its first research on Portugal’s wellness economy, reporting that the sector…
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