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From Van Halen to Whoopi Goldberg to Dennis Rodman, ‘Milk Mustache’ Spills the Secrets Behind the Iconic Ad Campaign 31 Years After It Started

Growing up in Sayreville, NJ, Bernie Hogya dreamed of being a rock star. He even played in a KISS cover band. But when fellow Sayreville native Jon Bon Jovi beat him to his goal, Hogya channeled his creativity in a different direction…one that eventually led to big-time ad agency Bozell & Jacobs, where he was hired as an art director. It was at Bozell & Jacobs that Hogya and copywriter Jennifer Gold Mantz created the star-studded Milk Mustache campaign in 1995, which ran for nearly 20 years and featured an astoundingly diverse array of celebrities, from Jennifer Aniston and Lisa…

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