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The Industrialisation of Hospitality

In Brief: Christian Buer explores the ongoing shift in the hospitality industry, as traditional practices are being replaced by industrial processes, leading to changes in service delivery and customer experience. The Industrialisation of Hospitality – Image Credit Unsplash+    Professionalisation, Brand Growth and Structural Change in the German Hotel Market When entering a hotel in Germany in the year 2000, guests would often still meet the owner personally at the reception desk. Today, check-in is frequently completed digitally via smartphone – efficient, standardised and in some cases without any direct personal interaction.  The development of the German hotel industry since the…

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