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Image Credit World Travel Market
- 85% of hoteliers consider personalisation crucial for revenue growth.
- Next-Gen travellers seek meaningful experiences over opulent luxury.
Personalisation is becoming a significant trend in the luxury travel and tourism sector, as highlighted at Arabian Travel Market (ATM) 2025. Industry leaders from Minor Hotels, Fairmont, and Marriott discussed the shift towards ‘hyper-personalisation’, which focuses on creating bespoke guest experiences rather than generic services.
The ATM Travel Trends Report 2025, in collaboration with Tourism Economics, indicates that 85% of hoteliers view personalisation as a key factor in commercial success, potentially increasing revenue by up to 5%. The global market for customization and personalization in travel is projected to reach $620.71 million by 2032, according to Future Market Insights Inc.
The panel at ATM 2025 emphasized the role of technology, such as AI and chatbots, in delivering personalised services at scale, while maintaining the importance of human connection. The discussion also covered the evolving expectations of luxury travellers, who now prioritize meaningful experiences over traditional opulence.
Marriott is expanding its luxury offerings in the Middle East and Africa, with projects like the Ritz-Carlton Reserve in Saudi Arabia and curated safari lodges in eastern Africa. Minor Hotels is leveraging its operational flexibility to pilot new concepts, such as the Anantara Santorini Abu Dhabi, which focuses on hyper-personalised experiences.
Luxury travel will continue to be a focus at Arabian Travel Market 2026, scheduled for May 4-7 at the Dubai World Trade Centre, alongside advancements in travel technology.
