Personalization and Tech Take the Lead

Skyscanner’s 2026 Travel Trends report reveals how Gen Z’s unique preferences and technological savvy are shaping the future of travel, with a significant shift towards personalized, experience-driven journeys.

Skyscanner has unveiled its 2026 Travel Trends report, which provides insights into the evolving preferences of Gen Z travelers. The report, based on extensive data analysis and consumer surveys, highlights how this generation’s digital proficiency and individualistic approach are transforming travel norms.

Gen Z’s Travel Preferences

The report indicates that Gen Z travelers are moving away from traditional travel goals, such as visiting well-known tourist spots, and are instead focusing on experiences that align with their personal interests and identities. This shift is largely influenced by social media platforms like TikTok and Instagram, which inspire them to explore new destinations and share their experiences online. Gen Z’s preference for technology is also evident in their travel planning, with 72% comfortable using AI to plan and book trips.

Emerging Travel Trends Among Gen Z

Several key trends are shaping Gen Z’s travel behavior:

– Glowmads: Beauty and self-care are becoming significant motivators for travel among Gen Z, with 40% planning to seek out beauty treatments or skincare stores while traveling. Social media platforms, particularly TikTok, play a crucial role in driving these beauty-focused travel decisions.

– Catch Flights and Feelings: Gen Z views travel as a means to expand their social and romantic connections, with 74% using travel as an opportunity to meet new people. This trend is changing the dynamics of dating and social interactions during trips.

– Shelf Discovery: Culinary tourism is gaining popularity, with a focus on everyday cultural experiences such as visiting local supermarkets. About 32% of Gen Z travelers are interested in exploring international supermarkets to discover unique foods and flavors.

– Family Miles: There is a growing trend of multigenerational travel among Gen Z, with many choosing to travel with their families, including parents and grandparents. The desire for deeper connections and shared experiences drives this trend.

– Altitude Shift: The allure of mountainous regions is on the rise, with 58% of Gen Z travelers seeking peace and tranquility in nature, beyond traditional seasonal activities like skiing.

– Beach 2.0: Beach destinations are evolving to offer a blend of relaxation and adventure, with a significant portion of Gen Z travelers interested in activities like wild swimming, snorkeling, and paddleboarding.

– Tech-Forward Travelers: The confidence in using AI and other digital tools for travel planning is notably high among Gen Z, indicating a tech-first approach that sets them apart from previous generations.

Conclusion

The 2026 Travel Trends report by Skyscanner underscores the profound impact of Gen Z on the travel industry. Their distinct preferences for personalized, technology-driven, and experience-focused travel are not only reshaping how travel experiences are crafted but also how destinations market themselves to meet these emerging demands.

Read the Skyscanner Travel Trends 2026 report.