In Brief: Recently Renovated 50-Key Independent Lodge on High-Traffic Hwy. 50 – Professionally Managed, With Value-Add Upside in One of Colorado’s Premier Year-Round Mountain-Resort Markets
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Loyal Duke Lodge – Image Credit Hotel Brokers International
Prime Investment Properties LLC, a leading hospitality brokerage firm and member of Hotel Brokers International, is pleased to announce that the Loyal Duke Lodge, a recently renovated 50-key independent hotel located at 525 West Rainbow Boulevard in Salida, Colorado, is now officially available for acquisition. This is a rare opportunity to own a turnkey, professionally managed lodging asset in the heart of one of Colorado’s most beloved year-round mountain-resort communities.
Set on 1.26 acres with strong visibility along West Rainbow Boulevard — a corridor carrying more than 10,000 vehicles per day — the two-story, 38,250-square-foot property was originally built in 1968 and comprehensively renovated in 2020.
“The Loyal Duke Lodge is exactly the kind of asset that resonates with hospitality investors — a recently renovated, professionally managed, midscale hotel in an irreplaceable location, backed by strengthening submarket fundamentals. Salida has emerged as one of Colorado’s top four-season outdoor destinations, and this property offers a rare combination of stable in-place income and clear value-add upside for an owner-operator or investor ready to capture additional rate and occupancy.” — Dan Emert, Managing Principal, Prime Investment Properties LLC
Investment Highlights
- Recently Renovated & Turnkey: 50-key independent hotel comprehensively renovated in 2020
- Irreplaceable Year-Round Location: In the heart of Salida, minutes from downtown, Monarch Mountain skiing, the Arkansas River, and Browns Canyon National Monument — driving diversified four-season demand.
- Supply-Constrained Submarket: Occupied room demand grew 1.5% year-over-year against just 0.2% supply growth, with zero new rooms delivered in the trailing twelve months.
- Value-Add Upside: Clear room to grow above the 58.3% submarket occupancy and $75.61 RevPAR base for a hands-on owner or experienced operator.
- Strong Investment Demographics: $83,244 median household income within one mile and projected population and household growth of roughly 3.5%–5% through 2030.
- Guest-Ready Amenities: Indoor pool, hot tub, business center, multi-room suites, patios, with 60 surface parking spaces on site.
Market Context
Within the Colorado Southwest Area submarket, fundamentals continue to strengthen. Occupied room nights grew 1.5% year-over-year while new supply was essentially flat and no new rooms were delivered in the trailing twelve months — a favorable, supply-constrained backdrop for existing hotels. Chaffee County’s immediate three-mile trade area is projected to grow 4.79% between 2025 and 2030, and with 2,256 daytime employees within one mile and a growing base drawn to Salida’s outdoor lifestyle, the Lodge draws both leisure and commercial demand.
Property Snapshot
- Property: Loyal Duke Lodge
- Address: 525 W Rainbow Blvd, Salida, CO 81201
- Keys: 50 Rooms | 3 Stories | 38,250 SF GBA
- Land: 1.26 Acres (54,886 SF) | Zoned Commercial
- Operation Type: Independent | Managed by IMPRINT Hospitality
- Classification: Midscale | Exterior Corridor
- Year Built / Renovated: 1968 / 2020
- Parking: 60 Surface Spaces (1.15 per Room)
- Amenities: Indoor Pool, Hot Tub, Business Center, Multi-Room Suites, Patios
- Market: Colorado Southwest Area Submarket | Chaffee County
- Broker: Dan Emert, Managing Principal — Prime Investment Properties LLC
Prime Investment Properties invites qualified buyers and investors to contact the firm for a full confidential offering memorandum, detailed financials, and to arrange property tours. Contact Prime Investment Properties directly at 970.658.8098 | [email protected].
About Prime Investment Properties
Prime Investment Properties LLC, based in Steamboat Springs, CO, is a leading hospitality brokerage firm and a proud member of Hotel Brokers International, specializing in the acquisition and disposition of hotels, motels, and lodging properties across Colorado, Wyoming, Nebraska, Pennsylvania, New Mexico, Georgia, Oklahoma, Missouri, South Dakota, and international resort markets. Led by Dan Emert, Managing Principal, the firm delivers personalized, results-driven service for hotel owners and investors at every level.
About Hotel Brokers International
Hotel Brokers International (HBI), founded in 1959, is the hospitality real estate industry’s most established network of professional brokers, with over 11,000 successful hotel transactions. HBI’s website features an extensive selection of hotels for sale, attracting global investors and industry professionals. HBI is the founder and administrator of the Certified Hotel Broker (CHB) Program, the only professional designation recognizing expertise in hotel brokerage. The organization also provides affiliate memberships to professionals in related fields such as franchising, lending, appraisals, and investment services, fostering a comprehensive network of hospitality specialists. Visit www.hbihotels.com.
For more information, please contact:
Dan Emert, Hotel Broker
Prime Investment Properties LLC
Steamboat Springs, CO
970.658.8098
[email protected]
www.primeinvestmentprops.com
+1 970.819.4948 WhatsApp













