Radisson Hotel Group Expands Norwegian Footprint with Four New Hotels

In partnership with Magic Norway AS, Radisson Hotel Group is expanding its portfolio in Bergen, Norway, with four new properties, introducing the brands Radisson Individuals and Prize by Radisson to the Nordics.

Radisson Hotel Group recently announced the signing of four new conversion hotel properties in Bergen, Norway, in collaboration with Magic Norway AS. These properties, accounting for 519 guest rooms, will be part of two new brands introduced to the Nordics: Radisson Individuals and Prize by Radisson. The strategic locations of these four properties bolster the Group’s existing portfolio of five properties in Bergen.

Bergen, a UNESCO World Heritage city, is known for its rich history, vibrant culture, and beautiful natural surroundings.

Radisson Individuals is a brand designed to allow hotel properties to retain and showcase their unique characteristics and personalities while adhering to the high-quality standards and services expected from the Radisson Hotel Group.

Two of the new properties, Magic Kloverhuset Harbour Hotel and Magic Hotel Bergen City Center, are members of Radisson Individuals. Both hotels have prime locations in Bergen, providing easy access to shopping areas, restaurants, public transport, and main attractions, making them attractive destinations for domestic and international tourists.

The Prize by Radisson brand offers a lifestyle midscale experience at the investment cost of an economy hotel. This brand is suitable for new builds and conversions, promising high gross operating profit margins and a lean operating model. Two new properties, Prize by Radisson, Solheimsviken Bergen, and Prize by Radisson, Xhibition Bergen City, will operate under this brand. Both hotels have strategic locations close to business districts, shopping areas, and major attractions, offering convenience for guests.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, expressed excitement about this expansion in Norway and gratitude towards Magic Norway AS for their trust in Radisson’s brands. Adela Cristea, Vice President of Business Development for Northern and Western Europe, Radisson Hotel Group, echoed this sentiment, mentioning the alignment of Bergen’s vibrant culture and breathtaking landscapes with Radisson’s mission of providing exceptional experiences in extraordinary destinations.

Jon Arild Hellebust, Group Director of Magic Norway, expressed confidence in the collaboration with Radisson Hotel Group and anticipates positive results from the introduction of these new hotel concepts in the Nordic region.

Radisson Hotel Group is the leading international hotel group in the Nordics, with more than 50 hotels in operation and under development across the region. The Group’s brand portfolio includes Radisson Collection, Radisson Blu, Radisson RED, Radisson, and Park Inn by Radisson.