Rotana Hotels & Resorts and Lighthouse Announce Strategic Partnership to Enhance Commercial Intelligence

Leading Middle Eastern hospitality group selects Lighthouse to power commercial decisions across 80+ properties

Lighthouse, the leading commercial platform for the hospitality industry, has been selected by Rotana Hotels & Resorts as their preferred rate intelligence provider. The partnership marks a significant milestone as Rotana implements Lighthouse’s Rate Insight solution integrated with iDeas G3 across their portfolio of properties.

This strategic partnership enables Rotana, one of the region’s leading hospitality companies, to leverage real-time market intelligence and automated rate optimization capabilities. The implementation encompasses Rotana’s current portfolio of 79 properties with plans to include all future openings.

“The hospitality landscape demands data-driven commercial decisions. Lighthouse’s ability to deliver real-time market intelligence, positions us to drive business growth while maintaining our brand integrity,” said Sam El Asmar, VP of Revenue and Distribution at Rotana Hotels & Resorts. “The platform’s enhanced rate positioning accuracy and efficiency improvements align perfectly with our strategic vision.”

The partnership follows an extensive evaluation process driven by Rotana’s revenue leaders, who recognized significant advantages in Lighthouse’s data quality, real-time capabilities and intuitive user experience. “We are honored to partner with Rotana Hotels & Resorts, a brand that exemplifies hospitality excellence in the Middle East,” said x Lighthouse. “This collaboration showcases the strength of our commercial platform in enabling leading hotel groups to make faster and more accurate pricing decisions. We look forward to supporting Rotana’s continued growth and success.”

Lighthouse’s commercial platform boasts one of the industry’s highest customer satisfaction ratings with a 70+ NPS score, powering over 70,000 hotels worldwide. The platform processes 1.7 billion hotel prices and profiles 16.4 million properties daily, while tracking 9.1 million global events and handling 1.2 billion daily searches. This unmatched scale, processing 400 terabytes of travel data daily, enables hoteliers to make smarter, faster commercial decisions.

About Lighthouse 

Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. Trusted by over 70,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. Learn more at www.mylighthouse.com 

About Rotana 

Rotana is one of the region’s leading hospitality companies, founded in Abu Dhabi in 1992. It manages a portfolio of over 114 properties in operation and under development across the Middle East, Africa, Eastern Europe, and Türkiye. Known for its commitment to quality and guest satisfaction, Rotana operates six distinct brands: Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Hotel Apartments, Edge by Rotana, and The Residences by Rotana.

As a member of the Global Hotel Alliance (GHA), Rotana is part of the GHA DISCOVERY loyalty program—one of the world’s largest for independent hotel brands—offering guests exclusive benefits at more than 900 hotels in nearly 100 countries.

With its brand promise of ‘Treasured Time’, Rotana continues to expand its presence across key markets while delivering trusted hospitality experiences.

For more information, please visit www.rotana.com