SalesAndCatering.com Forms Partnership Advisory Alliance to Drive Customer-Led Innovation

Expert council unites hospitality leaders to accelerate innovation in group sales.

SalesAndCatering.com today announced the launch of its 2026 Partnership Advisory Alliance, an invitation-only advisory group focused on shaping how group business is sold, managed, and delivered across the hospitality industry.

The Partnership Advisory Alliance brings together a select group of hotel and venue sales, events, and revenue professionals known for operational excellence and forward-looking perspectives on hospitality technology. Members will provide direct input on product enhancements and industry challenges in a rapidly evolving AI landscape, helping ensure SalesAndCatering.com stays at the cutting-edge of innovation while delivering increased speed, efficiency, and performance for customers.

While many technology companies rely on assumptions about what hotel teams need, the Partnership Advisory Alliance is built on something more valuable: trusted insight from professionals working in the field every day. Members will gain early visibility into new products, offerings, and enhancements, and will also share feedback and ideas directly with the SalesAndCatering.com team.

“Group business demands technology that keeps pace with how teams actually sell today,” said Ryan Hamilton, CEO of SalesAndCatering.com. “The Partnership Advisory Alliance creates a way for us to listen, learn, and build alongside the people closest to the work so our roadmap stays grounded in real priorities and real outcomes.”

A Forum for Real-World Guidance

Alliance members will share perspectives and recommendations across key areas of product innovation, including:

• Reporting and performance visibility that help teams forecast, prioritize, and stay ahead.
• Integrations that reduce manual work and connect workflows across hotel systems.
• AI-driven workflow improvements that accelerate critical steps such as response time, response quality, and client communication.
• Product feedback to ensure modules are practical, intuitive, and easy to use.
• New ideas and enhancements grounded in real sales and operational realities.

Early Visibility—and a Purpose-Driven Thank You

As part of the Alliance experience, members will be among the first to hear about upcoming product modules, enhancements, and ideas under consideration. In appreciation for their contributions, SalesAndCatering.com will make a donation on behalf of each member to 4ocean, supporting global efforts to remove plastic and trash from oceans, rivers, and coastlines.

About SalesAndCatering.com

SalesAndCatering.com delivers a modern sales platform for hotels and venues, built to help teams win more group business with greater speed, clarity, and measurable ROI. Trusted by more than 10,000 users across branded hotel portfolios, management companies, independent properties, and venues, the platform brings lead management, proposal creation, sales activity, and performance visibility into one intuitive system. Its full suite includes solutions such as ProposalPath for digital proposals and Data Intelligence for reporting and insights, supported by a broad set of tools and integrations. The platform is backed by hospitality-focused, highly responsive support that customers rely on.