São Paulo Hotels Achieve Record Rates Amid Busy September

• São Paulo’s hotel industry recorded its highest average daily rate (ADR) and revenue per available room (RevPAR) in September, driven by a series of major events.
• Key events, including an NFL game, a beer festival, and a Kendrick Lamar concert, significantly boosted hotel occupancy and revenue metrics.

São Paulo’s hotel industry experienced a remarkable surge in September, achieving its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, as reported by CoStar. This increase was fueled by a series of high-profile events that drew significant crowds to the city.

The month saw a year-over-year occupancy increase of 1.9%, reaching 69.9%. The ADR soared by 15.6% to BRL831.02, while RevPAR jumped 17.9% to BRL580.97. These figures mark the highest occupancy level for September since 2010.

A standout event was the NFL game between the Kansas City Chiefs and Los Angeles Chargers on September 5, which propelled the ADR to a monthly peak of BRL964.24, the highest since March. The game also drove occupancy to 77.7% and RevPAR to BRL748.78.

The São Paulo Beer Festival on September 24 set the month’s highest occupancy at 87.5%. Meanwhile, the FIEE 2025 trade fair on September 10 saw RevPAR hit a monthly high of BRL758.97.

The month concluded with a Kendrick Lamar concert on September 30, boosting occupancy to 77.9%, with ADR and RevPAR reaching BRL824.33 and BRL641.89, respectively. These events collectively contributed to a record-breaking month for São Paulo’s hotel industry.