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Scandic Victoria Florø hotel – Image Credit Scandic
Scandic Hotels will open a franchise hotel in Florø, Norway, on December 1, 2025, marking its 19th franchise location.
Scandic Hotels has announced the upcoming opening of a new franchise hotel in Florø, Norway, scheduled for December 1, 2025. The property, currently known as the Comfort Hotel Victoria, will be rebranded as Scandic Victoria Florø. This development is part of a franchise agreement with the Helle family, who will continue to operate the hotel under the Scandic brand.
The hotel will be Scandic’s first in Florø, Norway’s most westerly city. This addition brings the total number of Scandic franchise hotels in Sweden and Norway to 19. The franchise model is a significant component of Scandic’s growth strategy, which aims to expand its presence in new destinations across the Nordic region by 2030.
The Scandic Victoria Florø will offer 97 rooms and meeting facilities with a capacity for up to 150 people. The hotel has recently undergone extensive upgrades to enhance its offerings. The long-term franchise agreement with the Helle family is expected to strengthen Scandic’s presence in western Norway.
Scandic’s broader growth strategy, outlined earlier this year, includes the addition of 40 to 50 new hotels and 10,000 rooms by 2030, with approximately 70 percent of these developments anticipated in the Nordic countries. The establishment of franchise hotels is a key element in achieving this expansion.
The Helle family, which has operated the hotel for many years, will continue to manage the property while integrating Scandic’s brand standards. This collaboration aims to preserve the hotel’s local identity while leveraging Scandic’s resources and expertise.
Scandic’s strategic focus on franchising aims to complement its expansion efforts and foster strong local partnerships. The company views franchise agreements as an efficient way to grow its portfolio and enhance its presence in new markets.
