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Image Credit George Williams Hotel
The George Williams Hotel in Brisbane’s central business district has been acquired by JD Properties, a Singapore-based company, through its investment and asset management arm, High Street Holdings.
The transaction was managed by CBRE Hotels’ Wayne Bunz and Hayley Manvell, who conducted the sale through an off-market Expression of Interest campaign. The buyer entered exclusive negotiations just eight days after the process began, indicating strong demand for prime hotel assets in Brisbane.
The hotel, located at the intersection of George and Turbot Streets, features 102 rooms and occupies a 680-square-meter freehold site with Principal Centre zoning. It is situated near major attractions, including Queen Street Mall, Queen’s Wharf Casino precinct, South Bank, and Roma Street Station. The property has undergone over $1.2 million in refurbishments, including upgrades to two guestroom floors, and includes a leased restaurant, meeting facilities, and on-site parking.
This acquisition expands High Street Holdings’ portfolio in Australia, which also includes Rydges Perth Kings Square, Rydges North Sydney, and Kennigo Hotel Brisbane. The George Williams Hotel will undergo a rebranding and repositioning program and will be renamed “George Hotel Brisbane.”
The transaction highlights ongoing interest from international investors in Brisbane’s hotel market. CBRE Hotels recently announced the sale of another Brisbane accommodation asset, the Soho Brisbane, indicating a trend of increasing competition among well-capitalized groups seeking opportunities in the city.
CBRE Hotels representatives noted the strong interest from both domestic and international investors, driven by the hotel’s location and potential for operational and brand enhancements. The sale reflects the favorable market conditions and investor confidence in Brisbane’s hotel sector.
