Smucker’s is getting ready to unleash two all-new products inspired by one of the company’s core offerings.
The beloved fruit and nut spread company is expanding its reach into the snack aisle, but it’s not with an on-the-go Goober-filled new Uncrustable flavor. Instead, it’s got some sweet treats (and surprises) in store.
Late last week, it was revealed during the 2025 Sweets & Snacks Expo that Smucker’s has big plans to debut the new offerings either by the end of this year or early next year: Smucker’s Fruit Twists and Smucker’s Mixed Fruit Snacks.
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Though not much is known about either release, what we know for sure is what the packaging should look like thanks to photos snapped by food blogger SnackBetch.
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According to photos the influencer uploaded to Instagram, Smucker’s Fruit Twists are a naturally and artificially-flavored candy with a “soft and smooth center.” They appear to be strawberry-flavored.
The Fruit Snacks are plant-based and gelatin-free, expected to be available in a Mixed Fruit flavor made with apple juice concentrate “and other sweeteners.”
When the new additions will head to stores and what stores, well, that’s unclear right now. But they’re expected to be available at most major retailers nationwide that carry other Smucker’s products (jams, jellies, preserves, peanut butter, ice cream toppings, etc.) and once we know more, so will you.
A Smucker’s spokesperson did not respond to Parade’s request for comment.
Other upcoming releases to debut at last week’s expo include two new flavors of Butterfinger, a new Nerds Gummy Cluster variety, a returning Crunch bar, a major transformation for Ferrero Rocher, the highly-anticipated Dr Pepper-flavored Tic Tacs, and the first-ever new flavor of Nutella.
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