Strategic Upper Midscale Hospitality Investment

Crystal Investment Property (CIP), a leading hospitality investment brokerage, is pleased to announce the exclusive representation for the sale of Best Western Plus Yakima Hotel in Yakima, Washington. Best Western Plus Yakima Hotel is a 74-key select-service asset that presents an acquisition opportunity in a federally designated Qualified Opportunity Zone with fee-simple land ownership and immediate operational efficiencies.

Hotel Profile At A Glance

• Upper Midscale | Select-Service | 74 Keys
• Located In A Qualified Opportunity Zone For Tax Incentives
• Recently Updated Property Improvement Plan (PIP)
• Four-Season Outdoor Recreation Area
• Drive-To Market For Seattle, Portland, & Major Metro
• Cultural, Business & Agritourism Destination
• 90+ Wineries in Yakima Valley Wine Country

Strategic Location & Market Context

The Best Western Plus Yakima Hotel operates in a strong regional economy that attracted an estimated 2.5 million visitors in 2025. This high volume of travel creates a reliable and steady demand for overnight lodging. Located right near the intersection of Interstate 82 and Highway 12, the property sits along two major travel routes into the city. It serves as an easy drive-to location within 200 miles of Seattle, Portland, and Spokane. Consistent lodging demand comes from major regional event spaces like the Yakima Convention and Event Center and the Yakima Valley SunDome. These nearby venues host regular sports tournaments, business conventions, and seasonal wine festivals that help the hotel achieve peak room rates.

“The Yakima Valley is a strong regional market that balances steady agritourism with steady leisure, workforce, corporate, and government guests. This diverse mix of travelers supports consistent, year-round occupancy. For a hospitality buyer, this stable demand reduces seasonal risks and makes the property an excellent long-term acquisition with steady revenue potential. ” — Joseph Kennedy, President of Crystal Investment Property

Asset Profile

Built in 1996 and fully updated in 2023, this standalone building sits on 1.22 acres of fully owned, fee simple land. The property layout includes a diverse mix of king and queen suites, as well as specialized accessible rooms. It also features a larger family suite that comes with its own full kitchen and living area. Key amenities on the property include an indoor heated pool and hot tub, a fitness center, a 24-hour business center, and a dedicated dining area where hot breakfast is served daily.

Investment Appeal

The Best Western Plus Yakima Hotel sale delivers strong operational stability through its partnership with a globally recognized brand, positioning the asset for a potentially seamless franchise transfer. With the updated Property Improvement Plan (PIP), a buyer can step into a brand-compliant building with minimal near-term capital needs. This stabilized brand position allows the incoming ownership team to focus immediately on revenue management and attracting untapped guest segments. This presents a clear opportunity to build a midweek corporate guest base by targeting regional state agency workers and Fortune 500 company personnel who travel to the area regularly.

Click to: Access Secure Documents & View Full Offering Memorandum

Disclaimer: The building and parcel sizes are approximate. All information is obtained from sources deemed reliable and is subject to buyer verification. All property tours must be arranged through the broker. Do not contact the property or employees.

About CIP

Crystal Investment Property, a premier hospitality investment advisory and brokerage company located in the Pacific Northwest, maintains the most cutting-edge technological, online, and social media presence as well as a full range of traditional and web-based marketing reaching local, regional, national, and international clientele. The firm’s core services of hospitality asset acquisition/disposition are supported by innovative and creative solutions to maintain its position as the most active and successful hotel broker in the region. Crystal Investment Property represents the full spectrum of hospitality real estate owners and their experience covers all hospitality asset types, including full-service hotels, boutique hotels, select-service hotels, limited-service hotels, as well as development projects, and leasehold transactions.

Media Contact: 
Teri G. Beck, Marketing Director
Crystal Investment Property
503.530.1316
[email protected]