-
Superbude – Image Credit Cendyn
With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed.
THE CHALLENGE
Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI than they achieve today.
The key obstacles were a lack of transparency in campaign performance and the absence of a centralized, user-friendly management tool. By partnering with Cendyn, their primary objectives were to automate campaign management for greater efficiency, streamline operations, and ultimately drive higher ROI across all channels.
THE SOLUTION
Cendyn’s Digital Marketing Platform (DMP) provided Superbude with a comprehensive solution to streamline their metasearch advertising campaigns. By centralizing all their campaigns into a single, easy-to-use platform, Superbude eliminated the complexity and time-consuming manual processes that previously hindered performance.
With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed.
As a result, Superbude achieved a significant increase in return ROI, benefiting from more efficient operations and enhanced visibility into campaign performance across all metasearch channels for more marketing efficiency.
We are extremely pleased with the results we’ve achieved using the Cendyn Digital Marketing Platform. It has streamlined our metasearch advertising, making it easier to optimize campaigns, and we’ve seen a 105% growth in revenue generated. Cendyn has helped us stay competitive and maximize revenue, and we look forward to continuing to grow with them. Diana Avagiani E-Commerce Manager, Superbude
THE RESULTS
By leveraging Cendyn DMP, Superbude achieved outstanding digital marketing performance in 2024, significantly surpassing the previous year’s results.
Return on ad spend (ROAS) soared to 20.3x, marking an 18% increase compared to 2023. Revenue generation more than doubled, growing by 105%, while bookings saw an impressive 101% uplift. Clicks surged by 56%, driving higher engagement, and conversion rates improved by 28%, turning more lookers into bookers.
These results highlight the power of efficient metasearch campaign management within a powerful platform in maximizing direct revenue.
About Superbude
Superbude welcomes transients, city explorers, experience seekers, busy minds, curious souls, dreamers, social butterflies, and creative spirits—all drawn by a shared desire for a place that feels like home while embracing new experiences. With a hotel just steps from Vienna’s Prater and three unique houses in the bustling port city of Hamburg, Superbude thrives in vibrant neighborhoods across spectacular cities.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries – including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
