The concept of destination dupes has been around for a while now, but as fresh new destinations continue to become the coolest go-to places, it means that just as brilliant but lesser-known alternatives also keep cropping up.
To reveal which underrated places are going to be in the spotlight for 2026, Airbnb has crunched some search data and produced this list of destination dupes for beachy holidays, city breaks and adventurous, well, adventures.
So, where should you be heading to soak up some rays? Well, if Santorini has long been on your bucket list but the crowds and peak summer prices put you off, opt for Altea instead – it’s a pleasing little town around 10km from Benidorm, and it’s characterised by, you guessed it, cobbled alleyways, cobalt blue domed roofs and pristine white walls. Have a look at all the loveliest local Airbnbs here for some inspiration.
The rental booking platform also recommends swapping Bali for Devon’s ‘surfing paradise’ Croyde, and Marbella instead for Denia, which is a just-as-lovely but much lesser known port city on the Costa Blanca.
Now, for the city break. We’ve just compiled a brand-new list of Europe’s best city breaks for the year ahead, but Airbnb’s dupe suggestions include swapping Rome for Genoa, Dubrovnik for Perast in Montenegro, and Prague for the charming Georgian capital of Tbilisi.
The city has buckets of natural wine and an impressive roster of innovative nightclubs to accompany its ancient buildings – check out ’s roundup of the best things to do in Tbilisi, curated by a local writer, then peruse all of Airbnb’s top offerings in the city.
After something a little more adventurous? In that case, Airbnb suggests you forget all about the O.G. Grand Canyon and instead head to what has been deemed Europe’s answer: Tolmin, a region of gorges, deep valleys and cerulean waters in Slovenia’s Julian Alps. Pack your hiking boots, don’t forget your film camera, and book one of these apartments.
More inventive alternatives include Koh Yao Noi in Thailand, which Airbnb recommends swapping for Phuket, and the Isle of Barra in Scotland, which should be on your radar as a dupe for the Isle of Skye.
📍 Check out ’s roundup of the world’s most underrated destinations.
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