The Damson Madder hype is sure to only get bigger thanks to its latest collection. All of the beloved Damson trademarks are here — the bow closures, big collars, flattering shirred details, ruffles, matching co-ord sets and exaggerated scrunchies — just refreshed for the season with whimsical cherry and strawberry motifs, delicate red embroidery, gingham, stripes, eyelet lace details and a soft colour palette of ice cream shades (butter yellow, icy blue and pale pink). They’ve basically bottled the feeling of spring with an assortment that calls for park picnics and al fresco glasses of chilled rosé wine whilst listening to the new Haim single on repeat.
