The cube was a lie: up close with our Dbrand Companion Cube before it gets destroyed

I couldn’t believe it. Surely Dbrand had to have seen this coming. There must be a plan B, right?

“There is no further plan. We fucked this one up,” Dbrand CEO Adam Ijaz now tells me.

He says Dbrand will now have to destroy every single cube it manufactured, and it won’t even get to throw them in an incinerator for thematically appropriate fun.

Here’s the good news: I took up-close-and-personal photos of the (likely) copyright-infringing gadget for posterity on June 19th, before the lawyers struck. You can wistfully imagine what could have been, or use them as an outlet for your schadenfreude at Dbrand’s incredibly embarrassing mistake… or both! I won’t judge.

Here are all my photos in roughly chronological order: