According to Eva Proudman, a consultant trichologist at UK Hair Consultants, these antioxidants have a positive impact on scalp health by improving circulation, encouraging hair growth and reducing overall shedding, giving it a shinier, healthier look in the process. “The hair becomes shiny as the antioxidants stop the hair from becoming dry and dehydrated, which causes dullness and dryness,” she adds. Clinical trial findings from Fable & Mane also support this, with 89 to 95% of respondents agreeing that the mask makes their hair look and feel shinier and silkier just after one use.